I know it’s too early to call, and I didn’t want to say anything during the campaign that might jinx it, but I think the ALP ran a shocker of an ad campaign. They didn’t focus on vision or a fair go for all Australians, they concentrated on instability in the Libs which Morrison countered very well by changing the party rules and campaigning as a one man show. Why the hell didn’t Labor play to its strength? They had a very talented team that side by side was streets ahead of their Liberal counterparts. I think the current Labor team is the most impressive since the ‘nations best ever team’ that Hawke had around him. Why didn’t we see those ads, instead of the ineffectual voiceover behind the Morrison/Palmer ads.

I cannot see how the ALP message could have cut through. It was full of mixed and incoherent themes. Labor were very bold in laying out an ambitious agenda which was great and unprecedented. There was a lot of vision for a kinder, fairer, smarter, cleaner, healthier, and more prosperous country that worked for the many not just the few. However, they didn’t educate the electorate enough to counter the Libs baseless scare campaign.

There is no way that anyone could have grasped any story that Labor was trying to tell. Where were the very effective Workchoices style campaign ads from 2007 that humanised the Labor agenda. It just wasn’t there. All we saw were lots of micro campaigns on marginal issues that diluted the message.

Two days after Bob Hawke died, I think he would be asking, where was the gravitas? Where was the straight talk? Where was the coherent message? Rather than help Labor win, I think his death only set the contrast between his campaigns and the pathetic campaign that this Labor campaign organization ran.

I’m bloody angry because this was the most important election in our lifetime and you wouldn’t have bloody known it. The Labor party didn’t hammer that home. This was the election that Labor should never have even come close to losing and if they do, and I think they have, they’ve got some very serious soul searching to do and some serious arsekicking to do.

This was the worst Labor campaign I’ve seen in 25 years.

Pissed off!!!

Rant over